The Center for Maine Contemporary Art (CMCA) is located in Rockport, Maine and supports Maine artists.
As part of the class “Design Workshop” at Maine College of Art, we worked with the institution’s curator Suzette McAvoy to design an email campaign for membership. My proposal emphasizes positive language surrounding a visit to the CMCA and replaces the letter “A” with the iconic wedge shape of their logo. I expanded upon this campaign by developing a series of Maine-inspired icons that highlight the wedge’s shape. These icons, which include a state outline, pine tree, and lighthouse, were then applied to merchandise as well as motion graphics to be used on screens at the CMCA or on social media. / 1400 x 5000 px